“EXPOSING SECRETS THE DRUG INDUSTRY DOSEN’T WANT YOU TO KNOW”  * By Dr. Joseph Mercola, February, 2006

The conventional medical paradigm has been a destructive influence in our culture, promoting disease by pinning all focus on mere treatments that patch over existing illness while virtually ignoring both prevention and real cure. By far the key contributor to this dangerous misperception of what "healthcare" means is the pharmaceutical industry. The drug companies thrive in a state where people remain sick and more are getting sick, as that means both repeat customers and a growing base for their overpriced treatments.

It is no surprise, then, that the drug companies have traditionally been one of the most profitable industries on the planet, generating hundreds of billions of dollars in profit annually.

This enormous amount of capital has created the largest legislative lobbying influence in Congress. That drug lobby has been able to manipulate U.S. laws to maintain a system that perpetuates their influence through tax breaks, a weakened regulatory system with the FDA, and loosened marketing restrictions that allow them to target their message to ever-growing segments of the population.

The last time I received television signals in my home was when the Chicago Bulls were finishing their six-time world championship series with Michael Jordan. At that time there were specific FTC restrictions for marketing drugs on television, just as there currently are restrictions for alcohol and tobacco. Now the drug industry is spending over three billion dollars every year to market their products direct to consumers.

Exposing the Secrets the Drug Industry Doesn't Want You to Know

With its very deep pockets, the drug industry is able to hire some of the most sophisticated and effective marketers on the planet. These marketers are using the best that psychological science has to offer to manipulate both the general public and most medical experts into believing that health care means pharmaceuticals. (Three billion dollars spent on U.S. consumer advertising is a large sum, but it pales in comparison to the fifteen billion dollars the drug industry spends on marketing to the much smaller market of 800,000 U.S. physicians.)

Their psychological manipulations and distortions of the truth have allowed them to effectively convince most of the population to rely on their Band-Aid solutions for health challenges. This severe over-reliance on drugs is hastening the death and disability of most of the public, as people believe they are "doing something" about their health issues by taking drugs when the underlying challenges -- what caused the disease in the first place -- are actually being ignored and therefore left to fester and expand. Simultaneously, of course, the revenues of the drug industry continue to increase, meaning ever-fatter checks for all directly and indirectly on their payroll, and ever-more money spent on marketing.

Even with the best and most marketing money can buy, though, the truth can only be concealed for so long. The drug companies' entire strategy is beginning to implode. Within the past few months of this writing, Merck, one of the most prestigious and conservative of the drug companies, lost $50 billion dollars in their Vioxx scandal ... a scandal that, by conservative estimates, was behind the deaths of over 50,000 people. In the aftermath of that fiasco, Pfizer, the largest drug company in the world, lost $25 billion of their own with their drug Celebrex.

I am convinced that if you are under 50, you will live to see the day when the paradigm finally switches back to the traditional notion of medicine. That is, one that that relies on natural unprocessed foods, healthy water, air and sun exposure, exercise, proper rest, emotional balancing and avoidance of toxic chemicals and pollutants. These hold the true keys to restoring us back to a life of health and vigor.

ABRIDGED – Feb, 06

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